Direct Marketing News

When your direct mail sales letter is longer than one
page, should you write Over, please . . . or Please
continue at the bottom of the page? Of course
not.

Phrases like that work against you. In every letter
you craft, youre trying to sound personal,
conversational, as though you are sitting opposite
your reader, having a personal conversation.
Writing Continued . . . or something just as inane
at the bottom of the page breaks that mood and
puts you in (more…)

Now that you have joined a MLM, direct selling company, network marketing company, now what?
Statistics show that unless you are making over $300 monthly, 90% will quit. Those making over $300 tend to stay in for life.

So obviously the goal is to at least recoup your initial investment and then pay for the products or services you need to stay qualified for your position. So why are so many quitting then bashing the business model?

In my experience it is due to 1 (more…)