Direct Marketing News

Mailing the same direct mail offer to the same
consumer list a second time typically generates a
response rate that’s 65% smaller than the initial
response. Mailing a third time usually generates a
response that’s more than 50% smaller than the
initial mailing.

But if you mail businesses or institutions with the
same offer more than once, your results sometimes
run the other way. Some business-to-business
direct marketers have discovered that the s (more…)

For those of you not aware of the current opportunities being touted by some of the leading experts in the field of Wealth and Marketing let me get you up to speed here. Recently guys like Donald Trump, Robert Kiyosaki, Bob Proctor, Robert Allen and Paul Zane Pilzer have focused on the new face of Network Marketing and MLMs only to lend their full support to the opportunities these organizations offer the average American worker. If you take even a brief moment to look into the (more…)