Direct Marketing News

Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought or the elderly saying that staying young is all about ones state of mind. But what about business transactions in specific your marketing campaign?

Yeah, so what about that perfectly run campaign I mean one that started with marketing surveys that found the right button that your specific targ (more…)

In order to maximize your message’s response, you need to consider your message’s timing. In a previous article, I talked about tactics you can use to get more qualified leads, considering the past history of your prospect’s awareness and their sophistication with your product or service. The idea is to catch prospects who are agreeable to your message.

There is more to timing, however, than your prospects past awareness and sophistication with your message. You also need (more…)

Pink isn’t just a color, it’s an attitude loaded with meaning. Use it to catch someone’s attention, rouse their curiosity, even passion and just sometimes, to up the “uh oh” anxiety level of the reader.

This was the approach used by some magazine promotional company several weeks ago. The pink really caught my eye because pink in the mail generally means something important, perhaps a late payment. The mailer also had some interesting touches which also made it seem very (more…)