Direct Marketing News

Testimonials can sure help boost business and close sales. But encouraging customers to share their comments with you can be challenging at times. To help, here are some tips.

1) People are in a hurry and want to fill in blanks and go. So provide some. Write a brief message telling your customer that you need feedback and why. Dont be afraid to get creative, either, and say something like, Thanks for your recent purchase! Please give us your feedback now. We are trying to (more…)

“I will sell your home in 60 days or lessor I will buy it! At a price acceptable to you. Guaranteed!”

If you were selling a house, wouldn’t you take this realtor up on his offer? If you wanted to put your house on the market, wouldn’t you call him first? But more importantly, wouldn’t you want to continue reading the rest of his message?

This was the headline on a 14″ by 11″ yellow/orange flyer printed and/or photocopied with black ink. It was found wedged in the fr (more…)

When major credit bureaus receive a submitted mortgage credit request for evaluation, this triggers the information as a lead, consumers may like this to avoid price gouging because the information is then made available to the proper parties so that additional offers can be presented. The Mortgage companies that receive this information as a Trigger lead can appreciate this sort of data because we can pull by certain criteria like credit score and debt, all in all over 30 sele (more…)