Direct Marketing News

Most great sales copy has seven features that really distinguish it from run-of-the-mill copy.

Feature #1: Great sales copy enters a conversation that your prospect is already having with himself.

It begins with headline and opening copy that addresses something that hes already thinking about or worried about or afraid of or excited about.

Its not about you. Its not about your product. Its not about what you think. Its about what hes interested in and (more…)

On AMC hit movie Mad Man, an excellent made for TV movie about life on Madison Avenue in the Sixties. The star of the show, muses in an advertising pitch meeting. What is that women want?

This is the same problem that has been plaguing advertisers, marketers, shop owner and entrepreneurs for years and years. And will continue to plague us for many more years to come.

David Ogilvy, the famous advertising giant and founder of Ogilvy and Mather. Was famous for quoting (more…)

New copywriters write me all the time, asking how to get a high-paying gig. A desperate few just want to know how to get any assignment.

Sometimes I have to resist the urge to leap through the computer screen at them. I want to grab ‘em by the shoulders, shake ‘em till their eyes rattle and shout, “Hey - wake up - you’re one of the chosen few: You’re a COPYWRITER!

“You’ve been blessed with the gift of persuasion: The single greatest super-power on the planet. Compar (more…)