Direct Marketing News

When youre choosing promotional conference bags, whether theyre for a conference or for use by your own staff, you want to make them as useful as possible to their intended users. Promotional conference bags come in so many styles and types that choosing just the right bags can be difficult. Here are some ways to make the choice easier for you.

Consider the use for your conference bags.

Who will be using the conference bags you are ordering? What is (more…)

All marketing messages have a unique product-marketing-time relationship. Thus, paying attention to your prospects’ future time horizon will strengthen your persuasive power. Understood correctly, this relationship becomes the key to more qualified leads.

Let me explain.

When your prospects read your direct mail, they’ll be making a future decision. Will they take time in the future to know your product or service well? Can they see or sense your offering or product (more…)