Implicit in any successful cause-related marketing campaign is the idea of affinity. Absent affinity, no cause-related marketing campaign is likely to soar
Think about it, if children with cancer dont affect you emotionally, intellectually or otherwise, then youre far less likely support any cause marketing campaign on behalf of St. Jude Childrens Research Hospital.
And it has to be the right kind of affinity. I may love American Idol and Randy Jackson, but if I don (more…)
Here is the scenario. You were tired of the corporate rat race and wanted your own piece of the pie. You read enough articles, saw enough on TV, and read enough books to finally realize the only way you were going to get ahead was to start and run your own business. You took what little savings you had and then jumped ship with a two week notice to the corporate big wigs.
Now one of two things has happened. You are either six months into your business, have your business (more…)
