New copywriters write me all the time, asking how to get a high-paying gig. A desperate few just want to know how to get any assignment.
Sometimes I have to resist the urge to leap through the computer screen at them. I want to grab ‘em by the shoulders, shake ‘em till their eyes rattle and shout, “Hey - wake up - you’re one of the chosen few: You’re a COPYWRITER!
“You’ve been blessed with the gift of persuasion: The single greatest super-power on the planet. Compar (more…)
Customers are your greatest marketing tool. When it comes to winning referral business you need to create an ongoing program to generate referrals from them.
Start with communicating with your customers to let them know you are open to receiving referrals. Ask at any ‘point of contact’ with your customers including in person, on the telephone, the back of business cards, or through your newsletter.
A great way to encourage referrals is to offer an incentive. Make su (more…)
