Customers are your greatest marketing tool. When it comes to winning referral business you need to create an ongoing program to generate referrals from them.
Start with communicating with your customers to let them know you are open to receiving referrals. Ask at any ‘point of contact’ with your customers including in person, on the telephone, the back of business cards, or through your newsletter.
A great way to encourage referrals is to offer an incentive. Make su (more…)
