Direct Marketing News

Most great sales copy has seven features that really distinguish it from run-of-the-mill copy.

Feature #1: Great sales copy enters a conversation that your prospect is already having with himself.

It begins with headline and opening copy that addresses something that hes already thinking about or worried about or afraid of or excited about.

Its not about you. Its not about your product. Its not about what you think. Its about what hes interested in and (more…)

There are only three ways to increase revenues and drive sales:

1. Increase the number of customers.

2. Increase their frequency of purchase.
3. Increase the total value they spend.

This is it there are no other ways.

If you are a restaurant and you want to increase your sales you do it by increasing the number of customers that come through the door every day. You do it by bringing them back more often. And you do it by increasing their av (more…)

There is a very distinct paradigm shift that must occur for you to transform yourself from a network marketing distributor to a network marketing leader.

I call this the MLM Leadership Paradigm Shift.

When you first get started in the MLM Industry it is all about you.

* Your work Ethic
* Your time management skills
* Your communications skills
* Your lead generation systems

And the list goes on and on. That is why network marketing is con (more…)