Most great sales copy has seven features that really distinguish it from run-of-the-mill copy.
Feature #1: Great sales copy enters a conversation that your prospect is already having with himself.
It begins with headline and opening copy that addresses something that hes already thinking about or worried about or afraid of or excited about.
Its not about you. Its not about your product. Its not about what you think. Its about what hes interested in and (more…)
