Postcard direct mail marketing is one of the best kept secrets of marketing. Consumers become annoyed at incoming commercial email quicker than they do at perceived ‘junk mail’. Postcards take the ‘junk’ out of ‘junk mail’ with attractive images, a targeted message and delivered the way individuals want it - fast, direct, and easy. People read postcards.
Direct mail is becoming more and more relevant as part of the marketing mix. In the past it was seen as an offshoot of (more…)
Drip marketing is the process of sending out several promotional pieces consistently over a period of time to a targeted list. This direct mail marketing idea is aimed at staying in touch with your current and potential customers. It is essential to have them think of you when they, or someone they know, need your product/service.
It is well understood that it takes at least seven impressions before you and/or your product is recognized. Plan your drip marketing campaign (more…)
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