Like most people, you probably dont enjoy being put on hold when you call a business. Since about 70% of business callers are put on hold, you are most likely to be put on hold more than a few times in your life. Although the average hold time is only 38 seconds, often it can feel like 90 seconds if there is only silence. However, the opposite is true if there is music, meaning a 30 second call only feels like 15 seconds with background music. Since most callers with silence on (more…)
Strategic Text Placement In Brochures
Small business owners often rely on their brochure printing project for their marketing campaign. In addition to having lower costs during reproduction, brochures can also help small business owners with a tight budget to save on postage stamps and postal fees. Particularly for a trifold brochure printing project, it can be inserted in a #10 envelope and mailed as a standard post.
A trifold brochure printing project is an 8 x 11 sheet of paper folded twice to create thre (more…)
Writing for Direct Response - Are Your Order Forms Killing Sales?
Dear Business Builder,
OK, so order forms arent sexy. Youll probably never see a long thread on a copywriting forum about My all-time favorite response devices. Or Worlds greatest order form writers.
But when done intelligently, these afterthoughts of the direct response copywriting world can be response-boosting dynamos. Done poorly, they can cost you response points and lower your average sale or worse, make ordering next to impossible.
So today, lets consi (more…)
