Direct Marketing News

The possibilities are virtually endless when it comes to thinking up unique, innovative ways to use promotional products. Polo shirts are no exceptionand it can be fun thinking up creative ways to distribute your promotional items! Here are a few ides to get you started.

• Employee Uniforms

Handing out polo shirts to your staff can be a great way of creating a company identity that goes beyond a simple company logo. This works well for staff in any line of business and provides several advantagesretail employees are easily identified by your customers, your staff members always look smart and tidy, and they provide you with essentially free advertising any time they wear the shirts out of the work place. There is an enormous variety of polo shirt styles available, and its easy to choose colors and styles that will complement both your company image and your logo.

• Purchase Incentives

People love wearing items that features their favorite bands, brands or itemsanything that loudly proclaims to the world this is what I like! Promotional polo shirts can make great incentive gifts for customers and clients if youre in retail or operate a catalog-style business. For example, offer a promotional polo shirt as a thank you gift for orders worth a certain amount, or use them as part of a purchase incentive system that rewards your customers after a certain number of purchases. A free polo shirt after every tenth purchase at a CD store, for example, can be a very cost-effective gift, and it gets your company brand out and about too.

• Street Marketing

If youve ever hired people to hand out flyers, coupons or brochures on the street near your store, you already know that this can be a very effective marketing ploy. Consider how much more effective it could be in raising company awareness if the people you hire are wearing your promotional polo shirts.

• Community Sponsorship and Fundraising

Sponsoring a local youth group or charity event can be a great way of increasing public awareness of your company. Provide promotional polo shirts for the sports team or group youre sponsoring, and everyone benefits from the relationship. Alternatively, consider selling promotional shirts with your printed logo, then donate the proceeds to a local charitythe net result is the same as if youd simply given the shirts away, but you generate a huge amount of goodwill by adding the charity element into the mix.

• Spot Prizes

There are many occasions where you might want to hand out spot prizes to random people who attend events such as conferences, trade shows, or company picnics or sports games. Make polo shirts part of the prize pool, and get people wearing your advertising message. This is always a great way to generate goodwill and interest in your productspeople love getting free items, and getting them just for being in the right place at the right time adds some spontaneity and excitement to the event.

Useful Links:

Be a domestic goddess with our delicious cookbooks while picking out the perfect leather sofa for your living room.