In school, grammar and sentence structure are drilled in to our heads, the world of Direct Mail Copywriting you need to throw your grammar book out the window. Proper grammar does not sell product, reaching people on emotional level does. Whats your hook? Or whats the story? Writing sales copy is more like writing a screen play for a motion picture.
Lets say you were writing copy for a skin care product that healed cancer. Well, you could start talking about how great the (more…)
We’ve previously talked about the first steps for a successful postcard printing direct mail campaign. Now here are the next steps to complete your postcard printing project:
Begin your postcard printing design. After you have planned what type of clients would be your main target, and what compelling message to include in your postcard printing copy, its now time to start developing your postcard printing design and layout for your direct mail piece. Your main objective (more…)
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