Direct Marketing News

Youve got a good database, which you believe is correctly targeted for the market you want to reach with your sales letter.

Do you send your letter to all the names on that database?

No! Not until you are as sure as you can be that youll get the highest possible response.

How can you be certain? None of us are fortune tellers and, with so many outside influences affecting how our mailing is regarded, it means any campaign can, to a certain extent, be a bit o (more…)

We had an advisor ask us about incorporating more “calls to action on his website. Of course we can do that - who are your customers and what would you like the visitors to do? we asked? I don’t know - you’re the marketing people, you tell me what to do next, the advisor said.

Here’s the thing about the advisors question:

The answer depends on many different factors. Unfortunately, we can’t answer the question the same way for every advisor because (more…)

Cold Calling is simply just a waste of time.

The sad reality is that salespeople in all industries still have this method of prospecting and selling forced upon them by there managers, or there up line, or whom ever they have to answer to on a daily basis.

Cold calling immediately puts you into a position of being needy. Cold calling gives your prospect the impression that you have nothing better to do, and that all you are doing is trying to scrape up business. It (more…)