Direct Marketing News

Direct mail is a cost-effective way to market your business to a specifically targeted audience. Direct mail can be personalized to fit your market’s interests and needs, for the highest return on investment, or ROI.

While it continues to grow in use and popularity, not all marketing departments are equipped to handle direct mail fulfillment and must outsource this often times mammoth task. The time required to create and distribute direct mail advertisements to your mar (more…)

Direct marketing guru Ed Mayer famously said that the mailing list you use accounts for 40% of the responses from your mailings.

With that much of your revenue riding on the result, it’s important to make sure that you use a high-quality list. The trouble is that there are a bewildering array of lists; thousands and thousands of them. There are lists of businesses, lists of physicians, lists of gardeners, even lists of Jewish vitamin buyers (?!). And, prices range fro (more…)

Marketing gives a company visibility within a target market; it is how it attracts new customers and maximizes the lifetime value of existing ones. The ability to market a product or service is vital to a company’s ongoing success-this is not a revelation. The struggle amongst marketing executives is never whether or not to advertise, but which marketing medium to make use of. With all the options that exist for marketing, consumers prefer personalized direct mail over other ma (more…)