Direct Marketing News

I’ve been working in Direct Mail for over 17 years in the data processing field. I now own a marketing firm, but always wondered why it’s so hard for people to understand the concept of data processing. Of course I live and breathe it so it’s easy for me to say that, right?

A client of mine suggested that I should take all of my knowledge and write a book to help other people. He also commented that I explained things in laymen terms so people could truly understand (more…)

Before you even contemplate starting to put together a mailer, think about what you want to achieve. There are a variety of different mailers:

1. Direct Sale or Prospective Mailers (Mailers which attempt to make an immediate sale).

2. Lead-Generating (Mailers which attempt to create interest and contact on the prospects part).

3. Endorsements (Via 3rd parties in Host/Parasite deals).

4. Database Marketing (Mailing to your own customer (more…)

There are only a few ways to make money online effectively. I am going to share the one that I use and was taught to me by a mentor I met online. This principle is so simple and just mind numbingly obvious that I was amazed I didnt think of it myself. The principle is called a Funded Proposal. What a Funded Proposal can do for your business is give you a constant stream of cash coming into your bank account all while giving you potential customers and business leaders into (more…)