There are four golden rules in direct mail - and failing to follow any one of them could cost you thousands of pounds. Learn from Martin’s mistakes - and not only will you save money but you’ll also find yourself quickly on the road to success.
Martin was not best pleased to discover that his latest attempts to increase the number of people who visited his beautiful health spa had been a complete waste of time and money. Chewing in irritation on his fingernails, he admitt (more…)
