Direct mail continues to be one of the most effective forms of marketing available. I know it sounds crazy but its true. Just look in your mailbox and youll see proof. Im sure you get at least a dozen pieces of direct mail every single day and reason is that it works, at least in some situations.
Theres no question direct mails is better suited to some businesses than others. In particular, any business where timing is a factor in the purchase decision is a good candi (more…)
