Target marketing is a simple philosophy. But its not easy. If it was only a matter of throwing darts at a board of qualified prospects, youd be hitting the proverbial bulls eye.
Its much more complex than that, though the dart board analogy helps illustrate what youre trying to accomplish with your marketing and copywriting objectives. That is, take specific aim on your intended target, stay focused, and chances are good youll hit your mark.
Just like that dart boar (more…)
