Direct Marketing News

You may well know of lots of methods of generating leads for your direct marketing campaigns but have you heard of Co-Registration? There are so many ways to get leads online: Google Adwords and other pay per click systems, search engine optimization and affiliates to name just a few. Co-Registration is possibly the most cost effective way to very quickly get thousands or even tens of thousands of leads.

So what is Co-Registration? Well have you ever signed up for a free (more…)

Direct mail can be an incredibly effective strategy for touching new potential customers. It takes repetition and a commitment but the end result can be effective once a campaign has been running for a while. But as usual, the hardest part of a campaign like this is getting it started. Taking these steps for the first time is always a learning experience and I hope this article makes those initial steps a little easier.

The first thing youll need is a list of people to (more…)