Along with direct mail, print is one of the mainstays of direct marketing. And today it’s more powerful than ever. A proliferation of highly targeted publications makes it easy to find receptive prospects for your wares.
And because ads are relatively easy to produce, print is an ideal medium for testing. Better still, once you find publications in which your offer works, you then have subscriber mailing lists available for testing.
Since the headline is responsible (more…)
Offers are the heart of all direct response advertising. An offer is not just a statement of your price, it’s the deal you’re making. It’s the total of what the customer gets plus what the customer has to do or pay to get it. By making an offer, you’re saying, “You do this for me, and I’ll do this for you.”
Naturally, the better your offer is, the better your response will be. Raising response is not your only concern, of course. For example, it may be more profitable to (more…)
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