These are the top ten things that you need in any direct mail marketing pieceswell use a restaurant in this example:
1. Format
A picture only aids if it is compelling and aids in telling the story. NOT a picture of an empty restaurant or dining room or your logo. If you have a photo of food or people make sure it demonstrates they are enjoying themselves.
2. Headline
This is often the major flaw of the restaurant marketing I see. All o (more…)
