Direct Marketing News

Real estate marketing, especially in real estate investor marketing, is an essential ingredient to finding motivated sellers and potential deals. If you dont spend the time and money doing it correctly, you have just wasted your time and money! Theres not any reason to think that big results will happen from little invested. Just like the old saying, If you sow sparingly, youll also reap sparingly.

But just casting your seed to the wind doesnt work either! It must be well targeted, just like any other real estate marketing and it must be direct to the target.

It must be personal. You ask, How personal can I get with someone Ive never met before? Do your homework. What kind of information can you get about the targeted prospect youre mailing to? What matters to them? What are they fearful of? What are they trying to avoid? How do they feel about the subject matter youll be presenting in a letter or postcard to them?

The other features that every real estate marketing plan must include is: What benefits are you offering that your competition may not be? How are you going to solve their problem? If they have no problem, then you cant expect to get a response from your mailing. Maybe theyre not ready at the moment of the reading of your offer, but they may be down the road.

This is where the importance comes into play by how personal you can communicate in the letter or direct mail piece youre sending. If they sense youre just like every other vulture out there, trying to wait till theyre drawing their last breathe to pounce on them like a lion on deer, then you will have wasted your time and money! Plus, you will have assured failure in future mailings to the same prospect.

When you write to a potential prospect, keeping it real is the absolute best way to approach in your writing style. Too many so called guru experts fail to mention how important this is. Its not about who you are and what you can do for them and how quick you can do it. So many think on the level of Im the greatest and youll of course want to deal with me because Im going to make you a deal you cant refuse. People are desperate at times, but even then, they will NOT deal with someone they dont like or trust! Why should they? Its strange how sometimes when we go out with our real estate investor marketing caps on, we seem to forget that we dont have to play a role like a Hollywood actor, but just be ourselves unless, youre just a mean son of a gun!

Real estate marketing as an investor is different than being a Realtor and marketing, but theres something they do, that we as investors should start to pick up on. They work to develop personal connections with their potential prospects. How much time and money do some of them spend? LOTS! Have you ever asked yourself if it works?

The answer is of course. YES! The ones I know that send the little tips newsletters are always keeping themselves in the forefront of your mind. They know that theyre establishing a relationship with you and that when you or a friend or family member need a Realtors services, no matter when that may be, you will automatically think of your friend. Notice, I said youll think of your friend! Have you had lunch together recently? No. Do you hang out at the ball park together? No. Do you even call each other every other week? No. But that doesnt matter because with personalized, consistent contact (via newsletter), he/she have developed a psychological and emotional bond that creates a level of commitment on your part to call your friend when you need his services. Somehow, our conscience wouldnt have it any other way. Think about these crucial little keys in your next efforts in real estate marketing. Youll be glad you did!

Steve Berchtold is the author of the Real Estate Investors Marketing Letter Series, designed especially for real estate investors direct mail marketing needs. If youre looking for someone to do the work for you, youve come to the right place. The REIM Letter Series are Pre-written and can be found at real-estate-investors-marketing (dot) com.

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