Direct Marketing News

If you’re new to direct mail, it may seem like a bewildering array of strange jargon and mathematical formulas. However, it’s relatively cheap (compared to a full-blown branding and general advertising campaign). And, it can all be tracked and measured, so you can tell exactly what’s working, what’s not, and where your revenue is coming from.

Q: What response rate will I get?

A:
Unfortunately, there is no hard and fast rule for response rates. A g (more…)

How many junk emails do you receive each day? 50? 100? 200? More? While many of these communications are definitely unwanted and undesirable, some do provide valuable information about products and services you might actually want to buy. However, more often than not, these messages are deleted along with all of the other unwanted e-mails.

That’s why many organizations are going back to utilizing good old-fashioned postcards, letters and other correspondence via the Post (more…)