If you’re looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place.
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In case you’re not familiar with the term “trans-promo”, you’re not alone. A relatively new concept in mainstream marketing, the term was first coined in 2005, and was largely met with blank stares and puzzled expressions. In 2006, as the newest buzzword, trans-promo marketing – also called statement-based marketing – actually began to take shape. Now, in 2007, it has real-world appeal as more and more businesses take advantage of this “new” marketing tactic.
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