Direct mail is not a new concept, in fact it has been around since the 1800′s. But then there were far less ways to market products apart from store from advertising. Today we have so many options available such as television and radio not to mention the incredible possibilities of the internet, and direct mail is still as widely used as ever.
Many advertisers and marketers they consider direct mail as being a waste of advertising dollars. Presenting advertising from radi (more…)
