Direct Marketing News

The most important ingredient in a successful direct mail campaign is repetition. If your audience sees your message enough times, they will begin to remember you and associate you with the business you’re in. But there’s another reason repetition is important: most direct mail pieces end up in the garbage before they’re even looked at. So if you send your marketing message enough times, you will eventually get noticed by everybody.

Getting noticed is the hardest part. (more…)

In today’s internet and technology driven landscape, the name of the game when it comes to your home based business is “Content”. The more of it you can create, the better chance you have of branding yourself an expert in your particular niche.

Content doesn’t lie, and once it has proliferated the internet landscape it can’t be taken back. But the conundrum that many new people to the home based business industry face, is the lack of ability to create content. And let’s f (more…)