Direct marketing guru Ed Mayer famously said that the mailing list you use accounts for 40% of the responses from your mailings.
With that much of your revenue riding on the result, it’s important to make sure that you use a high-quality list. The trouble is that there are a bewildering array of lists; thousands and thousands of them. There are lists of businesses, lists of physicians, lists of gardeners, even lists of Jewish vitamin buyers (?!). And, prices range fro (more…)
