Reasons to Exhibit in a Trade Show

I’ve managed public assembly facilities for over 30 years and have found many exhibitors do not really focus on why they are exhibiting at a trade show.

Definitions.

Trade Show – an exhibition that is only open to members of a specific industry and not the general public. A lot of times, trade shows are in conjunction with an industry convention. Orders may be written at the show, but it unusual to find retail-type transactions.

Public Show – an event that i (more…)



-