I’ve managed public assembly facilities for over 30 years and have found many exhibitors do not really focus on why they are exhibiting at a trade show.
Definitions.
Trade Show - an exhibition that is only open to members of a specific industry and not the general public. A lot of times, trade shows are in conjunction with an industry convention. Orders may be written at the show, but it unusual to find retail-type transactions.
Public Show - an event that i (more…)
