If preshow mailers are the equivalent of invitations to a party, then following up is the same as sending thank-you notes to your guests. Terri Crim of Modern Postcard says that follow up should be an automatic part of your marketing, just like preshow mailers. Or, as Lori Marshall from Wood Associates puts it, “Every prospect is important … they took the time [to stop by the booth], so why shouldn’t I take the time to thank them?” Not surprisingly, Marshall’s follow up arriv (more…)
A Trade Show Display That Can Stand Alone
One of the best places to gain customers for your business is to attend trade shows and promote your business there. What you do and how your display looks at the trade show can either make or break your business, so here are some tips for how to make sure your appearance at a trade show is a profitable one.
Get the visitors’ attention
The first thing that you are going to want to do is to make sure that your potential customers can see you and know that you are th (more…)
