Direct Marketing News

Using business cards to market and grow your business is probably one of the most inexpensive marketing tools you can take advantage off. Think about it, its small in size, easy to carry, and can include information about your business not to mention you can hand it out to people that you come into contact with everyday. Yet, most small business owners fail to take advantage of the marketing potential that it offers.

Just imagine handing out your business card to at leas (more…)

Direct mail has been used for many years to increase sales. However, with the advent of the Internet, fewer companies are interested in using direct mail. They feel that it is outdated and that customers will not respond to it. Despite these concerns, there is evidence that a company can use direct mail to increase sales. The ways that companies use direct mail to increase sales are many and various. These companies often find that they are able to market in ways that use direc (more…)