Direct Marketing News

This means that if you change a headline, you can’t change anything else. Plus you have to make sure all other variables remain the same, like the mailing day or a war breaking out that has everybody watching CNN day and night or the President getting caught again with his drawers down or a hurricane hitting.

Frankly, most business people will just not go through the “detailitis” required to test - which is why it’s a very good idea to model proven promotions. And (more…)

A common cause of dismay among companies which use direct marketing is the high cost of mailing out stacks of full-color booklets and mail, to gather only a small percentage rate of response. It’s enough to make one wonder, ‘Is there a better way to reach my customers?’

However, savvy marketing people understand the type of person that makes their best customer, and then hone their effort in on companies and people who have a similar demographic profile, thereby attaining (more…)