Direct mail marketing has always been an effective means of reaching a target market and maximizing a company’s ROI, return on investment. But static direct mail just isn’t enough anymore. Personalized direct mail sent to a targeted mailing list can gain a rate of return of three percent or more. For direct mail to achieve this, it is important to invest the necessary time in the setup of a direct mail campaign to ensure the highest rate of success. Here are some marketing tips (more…)
