How many times have you heard that? Supposedly, if you put yourself in the audience’s shoes, you can communicate better with them. It seems like good advice, doesn’t it? It’s especially popular among marketers - copywriters in particular. But this well-intended advice may do more to harm than good.
Let me explain…
Being a bit of a musician, I occasionally perform in front of an audience. I’m willing to do it from time to time, but it’s not really my favorite thin (more…)
Active book promotion and marketing is important to every book’s success, especially when it comes to the beginning writer. Contacting independent bookstores is a direct marketing method that is not only cost effective but a successful way for the authors to bring their work to the attention of buyers. With the technological advancements of email, fax and unlimited long distance, it is easier and cheaper than ever before for authors to promote their work to brick and mortar st (more…)
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