Direct Marketing News

This technique has been around since Adam was a boy. It was recorded by the Sumerians in 3000 years B.C. They used writing called cuneiform on clay and stone tablets. Around the same time the Egyptians used another form of writing called hieroglyphs on papyrus. Do you know how they probably marketed their businesses effectively?

Let me share with you what I think these age-old script writers used and that modern marketers use now, both online and offline, to increase prof (more…)

No one is safe from the deluge of junk mail that floods our mailboxes everyday. There is more waste in the can from junk flyers and mailers than almost anything else. There is a reason for this. Direct mail marketing techniques have been the same for years. There are the mailers which come in the form of checks. Colorful ads and flyers try to catch the consumer’s eye. By now so many people are onto this form of advertising most mail just gets filed right into the trash.(more…)