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This technique has been around since Adam was a boy. It was recorded by the Sumerians in 3000 years B.C. They used writing called cuneiform on clay and stone tablets. Around the same time the Egyptians used another form of writing called hieroglyphs on papyrus. Do you know how they probably marketed their businesses effectively?

Let me share with you what I think these age-old script writers used and that modern marketers use now, both online and offline, to increase profit. It’s the ‘Postscript’ or P.S. for short.

The P.S [if it is a good one] is an after thought put at the end of an email, letter or article that provides the reader more sources, ideas or secrets to more valuable information. Consider it as a very important part of your main message.

TIP: This technique that the ancient writers used has to be applied to your business to triple profits

First, know WHY you use this.

Busy readers generally skim through the reading matter they receive. They notice the heading subheadings, who it is from and most importantly the P.S. Skimming through this helps them decide if this piece of reading matter is worth reading in detail. The P.S. is generally where the price is located and if there is going to be a bonus offer made. Also the postscript creates a personal connection between the writer and the reader.

The P.S. has its most powerful influence when it contains an offer that compels the reader to take action. The P.S. must be powerful enough to push the reader to buy the product. There are few different types of P.S used.

1. A Testimonial:

This appeals to the skeptics. Some want to see proof.

2. Discount Offer:

A P.S can offer a discount, bonus or a coupon code. This gives more reason to take up the offer.

3. Oops, I forgot P.S:

The P.S can be used as a place to tell the reader that something was almost forgotten … additional bonuses, gifts or other benefit they will receive if they purchase right now.

4. Remember P.S:

This P.S is to remind them of the value of the offer in the information.

5. Take action P.S:

This P.S prompts the reader to take action; It can direct them to a link that provides more information and contact details for the author.

These are just a few creative ways you can use postscripts to triple your profit.

About the author

Dan Cavalli is an entrepreneur and expert on small-business success. He teaches essential marketing tactics and sales techniques. Get your copy of Dan’s free subscription for Business and Personal Development Tips at http://www.commandobusiness.com/ or for your free 5 day mini-course on “How to Get More Sales in 5 Days or Less” go to http://www.leadbuildingsystems.com