Brochures are definitely one of the most popular marketing collaterals in every promotional campaign. No doubt about it. Brochures have the capability to create sales, which mean an increase in business revenues.
However, for most brochure design that we’ve come up with, there are a few that did not make it to brochure printing. Or even that it did not become as successful as we imagined it would be.
Why do they fail to draw clients?
For one thing, most brochu (more…)
What’s inside the envelope is irrelevant if it never gets opened and often, envelopes go to the trash still sealed. When putting together a direct-mail campaign, it is very important to give careful thought to the envelope design most likely to be opened by the most number of prospects.
One choice, I have found to be the best approach to contacting new prospects is the Sneak up envelope without any business related information on the outside and made to look like a person (more…)
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