Direct Marketing News

Today exhibitors are more aware, price conscious and resourceful when it comes to investing in new trade show displays. Lowering operating expenses such as labor, freight, and material handling are among the top priorities for reducing costs associated with owning their trade show displays. These priorities are also the major reason why so many exhibitors have migrated from purchasing traditional custom manufactured displays to investing in more portable and modular exhibit systems.

Exhibitors have found that they can achieve both their marketing objectives and justify convention budgets by seeking out solutions offered by exhibit distributors specializing in lightweight, customizable trade show displays.

Over the past ten years, portable trade show exhibits and modular trade show displays have gained significant ground in offering unique design facets and elements that emulate those offered by traditional custom built displays. Additionally, manufactures of these tradeshow display systems advertise scalability, portability, ease of installation, and lightweight benefits.

There is virtually no design or feature element that cannot be achieved when utilizing a specific portable and modular manufactured solution. Many design trends used in today’s modular trade show displays are highly sought after elements now being seen in traditional custom exhibit design. These elements include aluminum extrusions, tension fabrics, truss and lighting.

For example, you can create an island trade show exhibit booth that utilizes existing components to build linear displays and kiosks, without the expense of purchasing additional components. Furthermore, these tradeshow displays are engineered to assemble with few or no tools so installation is quick and relatively painless reducing additional labor expenses.

Most modular trade show displays break down and pack in smaller shipping containers crafted of roto-molded plastic reducing the number of crates needed to house a display. Shipping costs and material handling fees are greatly reduced helping affect an exhibitor’s overall operating expense, as compared to owning and operating a traditional custom built display.

In a world of increasing freight and overall operating expenses, exhibitors recognize the opportunity and benefits offered from owning a portable modular trade show display system. For these reasons, we can expect to see manufactures continue developing and introducing new and innovative tradeshow exhibition solutions to the marketplace.

Daniel Chaddock is President and CEO of E&E Exhibit Solutions, a one-stop trade show display company founded in 1995. With expertise in portable and modular displays, E&E Exhibit Solutions’ team members are professionals, consultants and experts in everything trade show, providing complete solutions for trade show exhibits, events and environments.