Direct Marketing News

Selling products and/or services through the mail is a 100 billion dollar year industry, even with today’s high cost of postage and the low cost of internet marketing.

Mail order selling appeals to many businesses because it generally, it doesn’t require complicated equipment, a lot of start-up capital, or an expensive office. Mail order is a kind of business that can be run by anyone from the comfort of his or her own home.

About all that’s required for success in (more…)

Direct marketing is immense.

More money is spent on it than on television, radio and print advertising COMBINED.

Yet when most people hear the expression “direct marketing” they conjure up imagines of having to create a laundry list of features and benefits and blah, blah blah.

You could offer most creatives on Madison Avenue a raise of 400% to entice them to get into direct marketing and they would laugh in your fat face. To them it is the ugly cousin.

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Typically, you don’t spend a quarter of your career on one side of the fence, having done very, very well, and look over at the other side and say to yourself…”boy, that grass really looks greener.”

But after 19 years on Madison Ave, writing ads you’ve seen and admired, that’s just what happened to me.

The allure of the direct marketing realm is totally understandable.

Why?

Because it is so quantifiable! Egads, did a copywriter just admit to a love of (more…)