The quality of the direct marketing list you use is the biggest factor determining the level of success of a marketing campaign. All other factors (such as timing, offer, creative and response mechanisms) are important, but the more targeted the list is, the better response you are likely to achieve.
Here are some questions you should ask of your list providers.
How old is this list?
This is a very important and often overlooked question. Over time, errors and (more…)
Ever walk through a weekend event or county fair and spend every last dollar in your wallet? Did you ever wonder just how much money those vendors were making? Would you like to put a couple extra hundred dollars in your pocket on the weekend?
The first question I’m usually asked about vending is how to get started. I would recommend going to a couple of events and looking around. Really analyze the vendors. Look at their products and see if there are any that captur (more…)
Ever walk through a weekend event or county fair and spend every last dollar in your wallet? Did you ever wonder just how much money those vendors were making? Would you like to put a couple extra hundred dollars in your pocket on the weekend?
The first question I’m usually asked about vending is how to get started. I would recommend going to a couple of events and looking around. Really analyze the vendors. Look at their products and see if there are any that captur (more…)
