You might have the most interesting booth at the trade show. You might have an exciting product, a great giveaway, and a slick marketing campaign that’s sure to draw attention. But what do you do with that attention once hundreds of trade show attendees are standing at your booth? There’s no doubt about it: if you don’t have the right people manning your booth, you’re setting yourself up for a less-than-successful appearance.
Casting is everything, especially when it c (more…)
