Direct Marketing News

There are a number of things that a good sales letter will do: Generate interest, build rapport and confidence, inspire a reader to set and appointment.

But have you ever tried to write a sales letter and the words just didn’t seem to have any pizzazz? They just didn’t seem to jump off the page? It is a common enough problem. The following is a list of almost 300 words and phrases that will really snap up your sales letters and make them shine so that potential customers take notice.

A

Amazing, Announcing, Attention, Advice, Approved, Authentic, Attractive, Astonishing, Alert

B

Best, Breakthrough, Bargain, Big, Better, Beautiful, Bonanza

C

Cheap, Confidential, Challenge, Colorful, Colossal, Compare, Competitive, Complete, Chance, Compromise

D

Discover, Discount, Daring, Destiny, Download, Direct, Delighted, Delivered

E

Easy, Enhance, Excellent, Extraordinary, Exciting, Expert, Exclusive, Endorsed, Enormous, Exciting, Exploit, Emerging, Edge, Energy

F

Free, Fantastic, Fundamentals, Focus, Fortune, Full, Fascinating, Famous

G

Guaranteed, Genuine, Greatest, Gift, Growth, Greatest, Gigantic

H

Hidden, Hottest, Hurry, Huge, Highest, Hurry, Helpful

I

Incredible, Insider, Improved, Important, Imagine, Introducing, immediately, Interesting, Innovative, Imagination, Informative, Instructive

J

Jealous

K

King Sized

L

Learn, Love, Limited, Luscious, Lowest, Launching, Largest, Lifetime, Latest, Last, Lavishly, Luxury, Liberal

M

Master, Magic, Millionaire, Miracle, Modern, Money, Mammoth, Mainstream, Monumental

N

New, Notice, Now, Noted

O

Opportunity, Obsession, Offer, Odd, Outstanding

P

Powerful, Proven, Profits, Private, Profit, Perfect, Professional, Popular, Practical, Promising, Portfolio, Pioneering, Profitable, Personalized, Pizzazz

Q

Quality, Quickly, Quality, Quick, Quickly

R

Revealed, Results, Revolutionary, Rare, Reduced, Remarkable, Revealing, Revisited, Reliable, Rare, Reward, Refundable

S

Shocking, Scientific, Save, Special, Secrets, Startling, Strange, Success, Superior, Surprising, Safe, Scintillating, Secret, Security, Sex, Simple, Sale, simplistic, Suddenly, Shrewd, Skill, Survival, Spotlight, Soar, Sensational, Surging, Sampler, Security, Simple, Sturdy, Special, Strange, Startling, Successful, Selected, Simplified, Superior, Strong, Scarce, Sizable, Surprise

T

Tremendous, Tricks, Terrific, True, Tested, Timely, Technology, Tremendous

U

Uncovered, Unbelievable, Ultimate, Unconditional, Unusual, Unlimited, Unlock, Useful, Urgent, Unique, Unsurpassed, Unconditional, Unparalleled

V

Valuable, Value

W

Wanted, Wonderful, Willpower, Weird, Wealth, Wonderful

X

Xanadu

Y

You, Yes

Z

Zamboni…no, just checking to see if you were on your toes.

But don’t forget that the sweetest word for anyone to hear is their own name. The more you can use a customer’s name the more powerful the letter will be.

Jim Conway is a freelance journalist and business development professional who has worked in the Printing and High Tech Industries and has been involved in venture capital negotiations for entrepreneurial ventures. View his blog at http://smallbusinesssalessolutions.blogspot.com/

For more in depth reports on how to generate revenues in your small business go to http://www.smallbusinesssalessolutions.com/

He can be reached at smallbusinesssalessolutions@gmail.com

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