If, Then, Why - How To Define What You’ve Really Got To Sell And Who To Sell It To - In 2 Easy Steps

The upside to my fancy new office is that I don’t spend nearly as much time alone in my home-office/prison with nothing but a giant goldfish to keep me company.

The downside is that it makes it a hell of a lot easier for mop-topped ski bums to sidle up to my desk and ask for free advice.

An old friend popped by today wondering how the hell he can figure out the perfect market for his product and cut to the core what the heck he’s actually selling.

I gave him s (more…)



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