Typically, you don’t spend a quarter of your career on one side of the fence, having done very, very well, and look over at the other side and say to yourself…”boy, that grass really looks greener.”
But after 19 years on Madison Ave, writing ads you’ve seen and admired, that’s just what happened to me.
The allure of the direct marketing realm is totally understandable.
Why?
Because it is so quantifiable! Egads, did a copywriter just admit to a love of (more…)
Imagine this scenario: some time ago you paid someone to come and do your gardening. You want to use the same gardener again but can’t remember their name and have lost his or her business card. You end up going to another gardener, which means that the first gardener has probably lost a customer for life.
It would have been very easy for that gardener to stay in touch with you by sending you a newsletter with, Let’s say gardening tips and/or product recommendations? If y (more…)
