Direct Marketing News

Imagine this scenario: some time ago you paid someone to come and do your gardening. You want to use the same gardener again but can’t remember their name and have lost his or her business card. You end up going to another gardener, which means that the first gardener has probably lost a customer for life.

It would have been very easy for that gardener to stay in touch with you by sending you a newsletter with, Let’s say gardening tips and/or product recommendations? If you’re running your own business, you can’t afford not to have a newsletter.

It seems that every business sends out one this days but that is no reason to avoid using this marketing tool. It’s a great way to build ongoing customer relationships, establish trust and build credibility, not to mention promote other products you might have.

The most cost effective and easiest way to send out a newsletter is by email to avoid printing and mailing costs, and it’s so much more immediate. Here are some tips to using email newsletters as a way of staying in touch with your customer base:

1. Use the 80% 20% Rule: The biggest mistake businesses make is talking only about themselves in their newsletters. Think about the newsletters that you receive. Usually the most interesting ones have solid information and tips that benefit you in some way.

Think about what would interest and help your readers and write articles on those topics. 80% of your newsletter content should directly benefit your reader. Only 20% to promote your business.

2. Stick to a schedule: Consistency is a must when sending out newsletters. It could be on a monthly or weekly basis, but make a commitment to keep to this schedule. If your newsletter is good, your customers will start to look forward to hearing from you.

3. Pick a newsletter provider of quality: A service like Aweber will provide you with the best service at a very reasonable price. Such provider even gives you templates you could customize with your logo and photo to add that personal touch. Aweber also manages people wanting to unsubscribe from your list automatically, which is a great time saver.

4. Plan your content: Instead of groaning when it’s time to send out your newsletter again, brainstorm and work on some article in advance. Think of your newsletter as an ongoing, fun project and it will be.

5. Put your sign-up box on your website: This will make it easy for people to sign up for your newsletter. Invite people to sign up by putting a sentence saying something like ‘Sign up for my newsletter with the latest articles, news, tips and stories at ‘

The time and effort that you put into your newsletter will pay off by increasing repeat business, and bringing in new business.

Pedro Martinez is an established Internet Marketing Advisor who has been helping hundreds to build successful Home Internet Business for over 10 years. To learn much more about how you can start an Internet Home Business stop by: http://www.bemoneymaking.com

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