Direct marketing is immense.
More money is spent on it than on television, radio and print advertising COMBINED.
Yet when most people hear the expression “direct marketing” they conjure up imagines of having to create a laundry list of features and benefits and blah, blah blah.
You could offer most creatives on Madison Avenue a raise of 400% to entice them to get into direct marketing and they would laugh in your fat face. To them it is the ugly cousin.
