Imagine this scenario: some time ago you paid someone to come and do your gardening. You want to use the same gardener again but can’t remember their name and have lost his or her business card. You end up going to another gardener, which means that the first gardener has probably lost a customer for life.
It would have been very easy for that gardener to stay in touch with you by sending you a newsletter with, Let’s say gardening tips and/or product recommendations? If y (more…)
