Direct Marketing News

“EVENT”. Even the title should conjure up images of excitement and anticipation. And so it is with your family of patients, and your community.

Events have some key qualities that make them the perfect direct response
Advertising medium.

Here are a few of my favorites:

1. They have a set date.
2. The events take place only at a specific time.
3. Events last only a specific duration.
4. They create anticipation.
5. Events create energy throughout the project.
6. When done properly, the effects last for weeks and when done right, years!

Internal Events

So, let’s talk about some events that can be used to help drive new patients into your practice and former patients back to your practice. Let’s start with some of the most common.

The first is some type of patient care classes. Now whether these are done r (more…)

With direct-mail marketing persistence is a virtue. Your mail piece may find that one prospect that is ‘ready to buy what you’re offering right now’, but in most cases the recipients of your direct mail marketing piece are those that are categorized as the ‘buying in the future’ or ‘thinking about it’ categories. Your persistence will pay off when prospects in those categories move to the ‘ready to purchase’ category. There are four types of direct mail marketing campaigns discussed in this article.

1. Tip-of-the-Month Series

A monthly mailing is the easiest way to achieve consistency. The content for those mailings should be something that you know a lot about. Your tips need to be related to what your product/service is. Think about what your customer would use or need either right before or after they buy your product. What issues are your prospects facin (more…)