Direct Marketing News

A number or consultants will take a period of time during their presentation and have the guests ask them questions about their business. The idea behind this is to generate interest in their business opportunity. Very often the question is asked, “How much money do you make?” That’s an interesting question because what they are really asking is, “Is this worth my time, trouble, and effort?”

There are several different ways to answer this question. Some consultants will answer with a percentage, such as, “I make 30% of everything I sell.” Another answer is to tell them, approximately, what you make, “I average $130 every show.” If you think about either of these answers, would they make you sit up and pay attention? Probably not.

So the question is, how can you answer “How much money do you make?” and have people really pay attention to the wonderful opportunity you have available for them?

Many people have money concerns. As prices are going up and up, their paychecks aren’t covering the increases they are facing. What do people do when their paycheck isn’t covering their expenses? They either cut back on purchases or else they look for part-time employment. How can you use that piece of knowledge to increase your recruiting?

Being aware that people are looking for additional income, could you incorporate that information into your answer? What is the minimum wage in your state? To find out go to http://dol.gov/esa/minwage/america.htm Then go to your state and click on it to find the amount. I live in Wisconsin and right now our minimum wage is $6.50 an hour. If my average income from doing a presentation is $130 I would have to work 20 hours at a part-time job to gross $130.

When your doing your presentation and someone asks you, “How much money do you make?” could you use the minimum wage to help you answer the question to generate interest? Absolutely! What you could say is, “One of the reasons why I decided to do this is for an additional stream of income. I know that most part-time jobs don’t pay very much and usually require working 20 hours a week. I decided to do this instead. I can be away from home for a couple of hours, one evening a week, and make as much as I would working 20 hours a week at a part-time job.”

With an answer like that do you think a few people might sit up and pay attention when you continue to talk about your opportunity?

Ruth Fuersten, America’s Number 1 Direct Sales Teacher is the author of HOW TO BOOK, SELL, AND RECRUIT YOUR WAY TO SUCCESS, a step-by-step recipe for success in direct sales. Ruth has 12+ years in direct sales. She earned many incentives including international vacations. Ruth’s top show was $5,956 and she moved into management in 3 months. Purchase her book or have Ruth speak at your next event by going now to http://www.booksellrecruit.com

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